Saturdays is an Indonesian eyewear brand, offering designer frames at affordable prices. It has both online and offline experiences, with their stores often being paired with specialty coffee. Saturdays often launches collaboration frames with pop cultural brands.

Brand Snapshot

Saturday’s brand strength is not so much in its positioning or identity, but has come through it’s efforts to make glasses an accessory, not necessity. It has done that largely through notable partnerships with culture-leading brands, both local and international. It is doing a good job of recasting often utilitarian glasses to an object of desire.