What is Brandable?

Brandable is a directory to discover homegrown Southeast Asian brands that have the potential to represent the regional globally.

Why is there a need?

This is an exciting time for Southeast Asia because there are more local brands emerging every day that are challenging the idea that the best brands have to be imported. But it’s hard to find a single source to keep track of what’s new. Our goal is simply to be a platform that becomes a trusted resource for this hyperspeed brand activity, as well as offer reviews as and when the opportunity arises.

What criteria do you use?

Brandable only features physical consumer products. It must born in Southeast Asia and have something within the brand that highlights a particular aspect of the region, be it an ingredient, place, ritual, skill or culture. It’s also important to demonstrate an ability to achieve global appeal, even if that hasn’t yet happened.