Sunnies is a celebrity-backed Filipino one-stop-shop for eyewear and cosmetics. Sunnies Studios started by selling affordable and quality sunglasses and has since expanded to offer optical and lipstick through Sunnies Face. Their goal is to help people see the beauty in everyday things.

Brand Snapshot

Sunnies has a playfulness to the brand - just look at the marker pen style logo typography. The addition of Studios to the name enhances it further, implying a certain creativity. That’s not surprising given the founders’ declared love for design. The positioning of ‘helping people see beauty in everyday things’ feels like a rich platform not fully explored. It’s a modern malaise to breeze unseeingly through life and Sunnies is calling for a renewed appreciation of what we miss - helped, of course, when we aren’t blinded by the tropical sun. As a platform, it also has enough breadth to give the brand permission to stretch into full-optical care, which they have now done.