Moom is on a mission to create a new standard of self-care through providing tailored, natural remedies for the modern Asian woman in the form of expert-formulated supplements. Their goal is to take the guesswork out of wellness routines.

Brand Snapshot

The brand’s visual identity is calm on the eyes. The logo has enough of a wobble to suggest the rumble of gentle, introspective, humming. It’s simplicity is bold, and the block (and sometimes gradient) colours are aesthetically pleasing and able to help convey a particular product benefit (the feels). It falls a little short on storytelling, with a promise to feel your best. Not wrong, but isn’t that the business of supplements? In places the narrative is confused: it leans only gently into its for Asian women formulation and layers in community-led, neither of which are fully expanded on.