Tanamera is an Indonesian coffee chain, now also with several outlets in Singapore. Through its award-winning specialty coffee and food, it is aiming to bring people the best Indonesia has to offer.

Brand Snapshot

Perhaps it is Indonesia’s position atop the Pacific Ring of Fire but anything that comes out of the archipelago’s ground appears to be imbued with a certain boldness. The produce is raw, volcanic, earthy. This fiery soil identity is largely at odds with the perception of a friendly and welcoming people living above on its surface: the ground roars whilst the people nurture. It’s in capturing this paradox that Tanamera becomes such a standout brand.

The name - meaning red earth - and the consistent use of black and red make no apologies for delivering a punch. It’s an identity as strong as the country’s soil. However, that rich confidence never feels intimidating or stand-offish. In fact, the red-black Tanamera manages to simultaneously say ‘we won’t bite - step inside, come and try a taste of Indonesia.’ Whether by accident or design, the staff also tend to carry a warmth and humanity that softens the blow further, making it feel like an innately welcoming social space. However, this brand experience only works because it is built upon a foundation of quality goods - the arabica coffee is top rate and the Indonesian fare humble and tasty.

With a mission to make Indonesia’s speciality coffee world famous, Tanamera’s ability to delicately blend the country’s social and soil identity gives them every chance of being the local coffee brand that open its doors in a New York, Paris or London - and cause a consumer groundswell as a result.